Wim Hof

Wim Hof

Name: Wim Hof (1959-Present)

Place: Anywhere cold

Feat: Hold's 26 world records for endurance


At Atlas Bar, we are obsessed with finding out just how far humans can go. We believe that many of our physical limitations are mental and only limit us because we allow them to. Take the 4 minute mile for example. Before Roger Bannister broke the 4-minute mile, scientists said that it was impossible. They said that the human body was not capable of running a mile faster than 4-minutes. That changed in 1954 when Bannister ran a 3:59 mile. Forty-six days later, his record was broken by another. Now, even high schoolers run sub-4 minute miles.

Roger Bannister Breaking 4-Minute Mile

More than half a century ago, Roger Bannister made us question our preconceived notions of what we think we are capable of. Today, Wim Hof has done and continues to do the same.

Wim “The Iceman” Hof is a Dutchman who claims that he can condition his body to endure extreme conditions for periods of time that modern science previously told us was not possible. How? Breathing. This is where most people dismiss Wim and assume that he is another con-artist looking to make an easy dollar. But Wim has something to his name that definitely makes him worth a second look: 26 Guinness World Records.

Wim Hof In Frozen Lake

When someone can say they set a high-school record for a few hundred kids, that’s an achievement. When someone can say they set a world record for a few billion people, that’s an incredible achievement. When someone can say they set 26 world records, that’s downright insane. Especially, when that person is a skinny, 58-year-old dude from Denmark and the records that he’s set are all records for human endurance.

Among others, Wim’s records include running a marathon above the Arctic Circle wearing only shorts, swimming under an iceberg for almost 200ft in one breath, submerging in an ice bath for almost two hours, and climbing to 22,000ft on Mt. Everest wearing only shorts.

Wim Hof Arctic Circle Marathon

Wim Hof Ice Submersion

Wim Hof Climbing Everest

If Wim had only one record, it would be easy to dismiss the accomplishment as a fluke. The fact that he has repeatedly survived exposure in some of the coldest environments on Earth makes it difficult to do so. Maybe this guy is on to something.

Not only has Wim defied conventional wisdom when it comes to cold exposure, but he’s also done so with the heat. In 2011, Wim ran a full marathon through the Namibian desert without drinking any water. Temperatures reached over 100 degrees farenheit and Wim had lost 14 pounds by the end of the run.

Wim Hof Namibian Desert

We know that Wim can absolutely do what he says he can. On top of the world records, which have all been recorded, he has invited film crews to document him and scientists to study him. No holes so far.

So is Wim Hof just a superhuman? A biological anomaly that was born with an immunity to extreme physiological distress? We can almost certainly say that he is not. How do we know? Because Wim has successfully taught his method to others.

Wim Hof With Trainees

Scott Carney, an American investigative journalist, set out to attend one of Wim’s seminars to debunk his method and expose him as a con-artist. A few months later, Scott was climbing Mt. Kilimanjaro with Wim and a few dozen others in subzero temperatures — in nothing but a bathing suit. The US military and Dutch Mountaineering Association predicted the entire group would die. Everyone made it to the top except for two, who descended due to acute mountain sickness.

Wim Hof Mt. Kilimanjaro

Wim has been called a charlatan, a daredevil, and a guru. We like to think of him as a revolutionary. Not because of the breathing method that he’s developed, but because of his unwillingness to accept the fact that humans couldn’t endure more than science thought possible. Wim has broken dozens of records that, according to modern science, he should have died from. What he has done should not have been possible. Just like it should not have been possible for Roger Bannister to break the 4-minute mile. What can they teach us? In order to do what has never been done, you cannot base your beliefs on what has been done.

If you know a person or group who you think embodies grit and perseverance, send your suggestion to keepgoing@atlasbars.com if we write on it, we'll toss you a shout out and send you a free box of bars.