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May 2021

Sent by James Oliver

Atlas Bar

I'm very excited to announce that we'll be launching a new Limited Edition flavor very soon. I can't say what it is yet, but I can say that it tastes incredible and might even be my new favorite (sorry Almond Chocolate Chip!)

If you're interested, I highly encourage you to sign-up to be notified when it launches here.

James Oliver
George Mallory Quote

Our modern world champions productivity, but not everything we do needs to be productive. Some things can be done for the sheer joy of adventure and living.

Most of the meaningful and most enjoyable things in life aren't productive in a formal sense.


Health diagram

When it comes to simple, nutritional advice, this may be the best that I've ever come across. Of course, there is always nuance but the essence of this equation is a focus on whole, nutrient-dense foods.

1. Sacred Cow

Over the past few years, I've cut almost all red meat from my diet on the basis of making a better choice for my health and planet. This book forced me to reconsider my viewpoints by making the compelling case that - compared to monocrop foods like soy, corn, and wheat - meat is actually a better choice nutritionally, environmentally, and ethically..

2. Misogi

I heard this on an interview and instantly loved the idea. Essentially, this is a really hard event that you make up for yourself and do once a year. It can be anything but needs to be something that you think you only have a 50/50 shot at completing. For example, if the longest you've ever run is 5 miles, this might be running 15 miles. I have mine planned for the fall with a friend.

3. Everything I Eat In A Day

Here's an overview of everything that I'll eat in a typical day (besides Atlas Bars 😉). Depending on what my exercise looks like that day I'll add in more or less carbs, but this will be my base almost everyday.

Everything I eat in a day video

*These recommendations are not sponsored in any way—they’re simply things that have improved my life.