Starter Pack: only $9.95 + free shipping!
Shop Ashwagandha FAQ's

August 2021

Sent by James Oliver

Atlas Bar

This is the 7th edition of Excelsior, my monthly newsletter to help you improve your mind + body.

I hope you're all enjoying the last few weeks of summer. While I'm bummed that summer is winding down, I'm excited for fall and everything that comes with it, particularly the food. Speaking of, we're bringing back our seasonal Pumpkin Spice very soon. To get on our Early Access list, please sign up here.

James Oliver
Anne Frank Quote

Every moment is a chance to start anew and to do something positive for the world.

Atlas Easter Egg: we like this quote so much that it lives on the bottom of every 30-ct box of Atlas Bars.


Blue Zones

Nothing can guarantee a long life, but these habits appear to increase our odds of living longer and better.

Currently, there are five Blue Zones including Icaria (Greece), Sardinia (Italy), Okinawa (Japan), Nicoya Peninsula (Costa Rica), and Seventh-Day Adventists in Loma Lida (California). You can read more about the Blue Zones here.

1. Huberman Lab Podcast

I've waited years for a podcast like this. Andrew Huberman is a world-renowned neuroscientist who runs a lab at the Stanford School of Medicine. He is also an excellent communicator who can clearly explain complex health topics in an engaging way. He covers everything from maximizing productivity to healing faster and (my favorite part) bases all recommendations on the latest scientific literature.

2. Pyramid Workout

This is a simple framework that can be used to create an infinite number of workouts. There are two steps: 1) choose exercise(s) 2) choose a number. You then start doing sets of the exercise, going up to the number you chose before going back down. For example, if I choose pullups as my exercise and 5 as my number, my sets would look like this: 1, 2, 3, 4, 5, 4, 3, 2, 1 (25 total reps).

Usually, I'll do this with 2-3 movements that use different muscles to minimize rest and maximize efficiency (e.g. pushups, pullups, & air squats). You can use this structure with any movement and you can easily toggle the difficulty by changing your top number.

3. Band of Brothers

Produced by Tom Hanks and Steven Spielberg, this HBO mini-series follows the men of Easy Company from D-Day to VE Day. Rather than glorifying combat, this series spotlights the people, the intimate relationships, and the mental and physical costs of war. After watching this series, I'm astounded at what these young men were asked to do and markedly more grateful for the life that I have.

*These recommendations are not sponsored in any way—they’re simply things that have improved my life.